/* ==========================================================================
   İşhesap İş Ortaklığı — "Katman" tasarım dili
   paper (tuval) / ink (altyapı) / accent (kazanç) — Fraunces + Inter
   ========================================================================== */

:root {
  --ink: #0e1a2b;
  --ink-2: #16253a;
  --ink-3: #1f3148;
  --paper: #f6f3ec;
  --paper-2: #efeadf;
  --white: #fffdf8;
  --line: rgba(14, 26, 43, .14);
  --line-strong: rgba(14, 26, 43, .28);
  --line-ui: rgba(14, 26, 43, .5);
  --muted: #5b6573;
  --muted-ink: #aab3bf;
  --accent: #1c6f46;
  --accent-2: #155636;
  --accent-ink: #4fb37a;
  --accent-soft: rgba(31, 122, 77, .10);
  --brand: #ED2D60;
  --brand-2: #B41F6A;
  --serif: "Fraunces", "Iowan Old Style", Georgia, "Times New Roman", serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
  --r: 12px;
  --wrap: 1200px;
  --gutter: clamp(16px, 4vw, 40px);
  --sec: clamp(80px, 10vw, 128px);
  --shadow-lift: 0 30px 60px -32px rgba(14, 26, 43, .45);
}

/* ---------- Temel ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 1.0625rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}
img, svg { display: block; max-width: 100%; }
[hidden] { display: none !important; }
h1, h2, h3, h4 { margin: 0; font-family: var(--serif); font-weight: 600; line-height: 1.08; letter-spacing: -.02em; text-wrap: balance; font-optical-sizing: auto; }
h1 { font-size: clamp(2.6rem, 5.8vw, 4.5rem); line-height: .98; letter-spacing: -.025em; }
h2 { font-size: clamp(1.9rem, 3.5vw, 2.75rem); }
h3 { font-family: var(--sans); font-weight: 600; font-size: 1.125rem; letter-spacing: -.01em; line-height: 1.3; }
p { margin: 0; }
a { color: inherit; }
ul, ol { margin: 0; padding: 0; }
button, input, select, textarea { font: inherit; color: inherit; }
:focus-visible { outline: 3px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
.on-ink :focus-visible { outline-color: var(--accent-ink); }
::selection { background: rgba(31, 122, 77, .22); }
.on-ink ::selection { background: rgba(79, 179, 122, .35); }

.sr-only { position: absolute !important; width: 1px; height: 1px; margin: -1px; padding: 0; overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap; border: 0; }
.sprite { position: absolute; width: 0; height: 0; overflow: hidden; }
.skip { position: absolute; left: 16px; top: -120px; z-index: 100; background: var(--ink); color: #fff; padding: 12px 16px; border-radius: 8px; text-decoration: none; font-weight: 600; }
.skip:focus { top: 12px; }

.wrap { max-width: var(--wrap); margin-inline: auto; padding-inline: var(--gutter); }
.sec { padding-block: var(--sec); scroll-margin-top: 72px; }
.paper { background: var(--paper); }
.paper-2 { background: var(--paper-2); }
.on-ink { background: var(--ink); color: #fff; }
.muted { color: var(--muted); }
.on-ink .muted { color: var(--muted-ink); }

/* Bölüm başlığı */
.sec-head { max-width: 780px; margin-bottom: clamp(36px, 5vw, 60px); }
.eyebrow { display: flex; align-items: center; gap: 10px; margin-bottom: 16px; font-size: .78rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.eyebrow span { display: inline-flex; align-items: center; color: var(--accent); font-variant-numeric: tabular-nums; }
.eyebrow span::after { content: ""; display: inline-block; width: 20px; height: 1.5px; background: currentColor; margin-left: 10px; }
.on-ink .eyebrow { color: var(--muted-ink); }
.on-ink .eyebrow span { color: var(--accent-ink); }
.lead { margin-top: 18px; max-width: 62ch; font-size: clamp(1.08rem, 1.5vw, 1.25rem); line-height: 1.55; color: var(--muted); }
.on-ink .lead { color: var(--muted-ink); }
.h2-sub { font-size: clamp(1.6rem, 2.8vw, 2.2rem); }

.footnote { margin-top: 32px; padding-left: 14px; border-left: 2px solid var(--line-strong); font-size: .9rem; color: var(--muted); max-width: 70ch; }
.on-ink .footnote { color: var(--muted-ink); border-color: rgba(255, 255, 255, .25); }

.statement { margin-top: clamp(44px, 6vw, 72px); max-width: 26ch; font-family: var(--serif); font-size: clamp(1.55rem, 2.9vw, 2.35rem); font-weight: 500; line-height: 1.18; letter-spacing: -.018em; text-wrap: balance; }
.statement strong { font-weight: 600; color: var(--accent); }
.statement-sm { font-size: clamp(1.3rem, 2.2vw, 1.75rem); margin-top: clamp(32px, 4vw, 48px); max-width: 32ch; }

/* ---------- Düğmeler ---------- */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 10px; min-height: 48px; padding: 0 22px; border-radius: 9px; border: 1px solid transparent; font-weight: 600; font-size: .95rem; text-decoration: none; cursor: pointer; transition: background-color .15s, border-color .15s, color .15s, transform .15s; }
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--accent); color: #fff; border-color: var(--accent); }
.btn-primary:hover { background: var(--accent-2); border-color: var(--accent-2); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-ui); }
.btn-ghost:hover { background: rgba(14, 26, 43, .06); }
.on-ink .btn-ghost { color: #fff; border-color: rgba(255, 255, 255, .35); }
.on-ink .btn-ghost:hover { background: rgba(255, 255, 255, .08); }
.btn-sm { min-height: 44px; padding: 0 16px; font-size: .9rem; }
.btn-ico { width: 18px; height: 18px; }
.cta-row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }

/* ---------- Etiketler ---------- */
.tag { display: inline-block; padding: 4px 9px; border-radius: 999px; background: var(--accent); color: #fff; font-size: .7rem; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; line-height: 1.3; white-space: nowrap; }
.tag-ink { background: var(--ink); }
.tag-outline { background: transparent; border: 1px solid var(--line-strong); color: var(--ink); padding: 3px 9px; }

/* ---------- Üst çubuk ---------- */
.site-head { position: sticky; top: 0; z-index: 50; background: rgba(246, 243, 236, .84); -webkit-backdrop-filter: saturate(1.4) blur(12px); backdrop-filter: saturate(1.4) blur(12px); border-bottom: 1px solid transparent; transition: border-color .2s, background-color .25s, color .25s; }
.site-head.scrolled { border-bottom-color: var(--line); }
.site-head.on-ink { background: rgba(14, 26, 43, .86); }
.site-head.on-ink.scrolled { border-bottom-color: rgba(255, 255, 255, .12); }
.site-head.on-ink .brand { color: #fff; }
.site-head.on-ink .brand-sub { color: var(--muted-ink); border-color: rgba(255, 255, 255, .28); }
.site-head.on-ink .site-nav a:not(.btn) { color: #fff; }
.site-head.on-ink .site-nav a:not(.btn):hover { background: rgba(255, 255, 255, .09); }
.site-head.on-ink .site-nav a.active { color: var(--accent-ink); box-shadow: inset 0 -2px 0 var(--accent-ink); }
.site-head.on-ink .nav-toggle { background: var(--ink-2); color: #fff; border-color: rgba(255, 255, 255, .3); }
.nav-row { display: flex; align-items: center; gap: 24px; min-height: 68px; }
.brand { position: relative; z-index: 70; display: inline-flex; align-items: center; gap: 10px; min-height: 44px; color: var(--ink); text-decoration: none; white-space: nowrap; transition: color .25s; }
.brand .mark { width: 30px; height: 24px; }
.brand-name { font-family: var(--serif); font-weight: 600; font-size: 1.3rem; letter-spacing: -.01em; }
.brand-sub { padding-left: 10px; border-left: 1px solid var(--line-strong); font-size: .82rem; font-weight: 500; color: var(--muted); white-space: nowrap; }
.site-nav { display: flex; align-items: center; gap: 10px; margin-left: auto; }
.site-nav ul { display: flex; gap: 2px; list-style: none; }
.site-nav a:not(.btn) { display: inline-flex; align-items: center; min-height: 44px; padding: 0 12px; border-radius: 8px; color: var(--ink); font-size: .92rem; font-weight: 500; text-decoration: none; white-space: nowrap; transition: color .25s, background-color .15s; }
.site-nav a:not(.btn):hover { background: rgba(14, 26, 43, .06); }
.site-nav a.active { color: var(--accent); box-shadow: inset 0 -2px 0 var(--accent); border-radius: 8px 8px 0 0; }
.nav-toggle { display: none; position: relative; z-index: 70; width: 44px; height: 44px; margin-left: auto; padding: 0; border: 1px solid var(--line-ui); border-radius: 9px; background: var(--white); color: var(--ink); cursor: pointer; align-items: center; justify-content: center; transition: background-color .25s, color .25s, border-color .25s; }
.nav-toggle svg { width: 22px; height: 22px; }
.nav-toggle svg[hidden] { display: none; }

@media (max-width: 1000px) {
  .site-nav { display: none; }
  .nav-toggle { display: inline-flex; }
  .brand-sub { display: none; }
  body.nav-open { overflow: hidden; }
  body.nav-open .site-head { background: var(--paper); -webkit-backdrop-filter: none; backdrop-filter: none; }
  body.nav-open .site-nav { display: flex; position: fixed; inset: 0; z-index: 60; flex-direction: column; align-items: stretch; justify-content: flex-start; gap: 22px; padding: 96px var(--gutter) 40px; background: var(--paper); margin: 0; overflow-y: auto; }
  body.nav-open .site-nav ul { flex-direction: column; gap: 4px; }
  body.nav-open .site-nav a:not(.btn) { display: flex; width: 100%; min-height: 56px; padding: 0 4px; font-family: var(--serif); font-size: 1.6rem; font-weight: 500; letter-spacing: -.01em; border-bottom: 1px solid var(--line-strong); border-radius: 0; }
  body.nav-open .site-nav a.active { box-shadow: none; }
  body.nav-open .nav-cta { min-height: 52px; font-size: 1rem; margin-top: 8px; }
}

/* ---------- Hero ---------- */
.hero { padding-block: clamp(40px, 6vw, 80px) clamp(56px, 8vw, 112px); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 11fr) minmax(0, 13fr); gap: clamp(32px, 5vw, 72px); align-items: center; }
.hero-copy .lead { margin-top: 22px; }
.badges { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 28px; list-style: none; }
.badges li { display: inline-flex; align-items: center; gap: 8px; padding: 6px 12px 6px 10px; border: 1px solid var(--line-strong); border-radius: 999px; font-size: .85rem; font-weight: 500; }
.badges li::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }

.hero-demo { min-width: 0; }
.demo-controls { display: flex; flex-wrap: wrap; align-items: end; gap: 12px 24px; margin-bottom: 22px; }
.field-inline { flex: 1 1 220px; display: grid; gap: 6px; }
.field-inline label, .field label { font-size: .82rem; font-weight: 600; letter-spacing: .02em; color: var(--ink); }
.input { width: 100%; min-height: 46px; padding: 0 14px; border: 1px solid var(--line-ui); border-radius: 9px; background: var(--white); color: var(--ink); font-size: 1rem; transition: border-color .15s; }
.input::placeholder { color: var(--muted); opacity: 1; }
.input:hover { border-color: rgba(14, 26, 43, .68); }
.input:focus { border-color: var(--ink); outline: 3px solid var(--accent); outline-offset: 2px; }

.swatches { display: flex; align-items: center; flex-wrap: wrap; gap: 0; margin: 0; padding: 0; border: 0; min-width: 0; }
.swatches legend { float: left; width: 100%; padding: 0; margin-bottom: 4px; font-size: .82rem; font-weight: 600; letter-spacing: .02em; }
.sw-magenta { --sw: #ED2D60; }
.sw-lacivert { --sw: #1e3a8a; }
.sw-yesil { --sw: #15803d; }
.sw-kehribar { --sw: #b45309; }
.sw-mor { --sw: #6d28d9; }
.sw-deniz { --sw: #0e7490; }
.swatch { position: relative; display: grid; place-items: center; width: 44px; height: 44px; cursor: pointer; border-radius: 50%; }
.swatch input { position: absolute; inset: 0; width: 100%; height: 100%; margin: 0; opacity: 0; cursor: pointer; }
.swatch > span[aria-hidden] { width: 26px; height: 26px; border-radius: 50%; background: var(--sw); box-shadow: 0 0 0 2px var(--paper), 0 0 0 3px transparent; transition: box-shadow .15s, transform .15s; }
.swatch:hover > span[aria-hidden] { transform: scale(1.08); }
.swatch input:checked + span { box-shadow: 0 0 0 3px var(--paper), 0 0 0 5px var(--ink); }
.swatch input:focus-visible + span { outline: 3px solid var(--accent); outline-offset: 5px; }

/* Katman yığını */
.stack { --pb: 34px; position: relative; display: grid; padding: 0 28px var(--pb) 0; }
.stack > * { grid-area: 1 / 1; }
.sheet { position: relative; border: 1px solid var(--line-strong); border-radius: var(--r); background: var(--paper-2); }
.sheet-1 { transform: translate(14px, 17px); z-index: 1; }
.sheet-2 { transform: translate(28px, 34px); z-index: 0; background: var(--ink-2); border-color: var(--ink-2); }
.sheet span { position: absolute; right: 16px; bottom: 0; line-height: 17px; font-size: 10.5px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--muted); }
.sheet-2 span { color: var(--muted-ink); }
.sheet-tag { position: absolute; left: 14px; bottom: calc(var(--pb) - 11px); z-index: 3; padding: 3px 10px; border-radius: 999px; background: var(--ink); color: #fff; font-size: 10.5px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; line-height: 16px; }
.demo-note { margin-top: 18px; font-size: .92rem; color: var(--muted); }
.demo-note::before { content: ""; display: inline-block; width: 18px; height: 1.5px; background: var(--accent); margin-right: 10px; vertical-align: middle; }

/* ---------- Ürün maketi ---------- */
.mock {
  --m: #ED2D60;
  --m-soft: rgba(237, 45, 96, .12);
  position: relative; z-index: 2;
  display: grid; grid-template-columns: 164px minmax(0, 1fr);
  min-width: 0;
  background: #fff; color: #1f2937;
  border: 1px solid var(--line-strong); border-radius: var(--r);
  box-shadow: var(--shadow-lift);
  overflow: hidden;
  font-size: 12px; line-height: 1.35;
  font-variant-numeric: tabular-nums;
  user-select: none;
}
.mock svg { width: 14px; height: 14px; flex: none; }
.mock-side { display: flex; flex-direction: column; padding: 12px 10px; background: #f4f5f8; border-right: 1px solid rgba(14, 26, 43, .08); min-width: 0; }
.mock-brand { display: flex; align-items: center; gap: 7px; min-height: 30px; margin-bottom: 14px; padding: 0 4px; min-width: 0; }
.mock-tile { display: none; place-items: center; flex: none; width: 22px; height: 22px; border-radius: 6px; background: var(--m); color: #fff; font-weight: 700; font-size: 12.5px; }
.mock-wordmark { height: 19px; width: auto; }
.mock-brand-text { display: none; min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; font-weight: 700; font-size: 13px; letter-spacing: -.01em; color: var(--ink); }
.mock.custom .mock-wordmark { display: none; }
.mock.custom .mock-tile { display: grid; }
.mock.custom .mock-brand-text { display: block; }
.mock.long .mock-brand-text { display: -webkit-box; -webkit-box-orient: vertical; -webkit-line-clamp: 2; line-clamp: 2; white-space: normal; overflow-wrap: anywhere; font-size: 11px; line-height: 1.15; letter-spacing: -.01em; }
.mock-menu { display: grid; gap: 2px; list-style: none; }
.mock-menu li { display: flex; align-items: center; gap: 8px; padding: 6px 8px; border-radius: 6px; color: #4b5563; font-weight: 500; white-space: nowrap; transition: background-color .2s, color .2s; }
.mock-menu li.on { background: var(--m-soft); color: var(--m); box-shadow: inset 3px 0 0 var(--m); }
.mock-kontor { margin-top: auto; padding: 12px 6px 2px; border-top: 1px solid rgba(14, 26, 43, .08); }
.mock-kontor-row { display: flex; justify-content: space-between; font-weight: 600; color: var(--ink); }
.mock-kontor-row b { font-weight: 600; color: var(--m); letter-spacing: .08em; }
.mock-bar { height: 6px; margin: 7px 0 5px; border-radius: 999px; background: rgba(14, 26, 43, .1); overflow: hidden; }
.mock-bar i { display: block; width: 62%; height: 100%; border-radius: inherit; background: var(--m); transition: background-color .2s; }
.mock-kontor small { font-size: 10.5px; color: #5b6573; }

.mock-main { display: grid; gap: 12px; align-content: start; padding: 12px 14px 14px; min-width: 0; }
.mock-top { display: flex; align-items: center; gap: 8px; }
.mock-search { flex: 1; display: flex; align-items: center; gap: 6px; min-width: 0; height: 28px; padding: 0 10px; border: 1px solid rgba(14, 26, 43, .12); border-radius: 6px; color: #6b7280; }
.mock-search span { overflow: hidden; white-space: nowrap; text-overflow: ellipsis; }
.mock-btn { display: inline-flex; align-items: center; gap: 4px; height: 28px; padding: 0 10px; border-radius: 6px; background: var(--m); color: #fff; font-weight: 600; white-space: nowrap; transition: background-color .2s; }
.mock-btn svg { width: 12px; height: 12px; }
.mock-avatar { flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--m-soft); border: 1px solid rgba(14, 26, 43, .1); }
.mock-cards { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.mock-card { padding: 10px; border: 1px solid rgba(14, 26, 43, .1); border-radius: 8px; min-width: 0; }
.mock-card small { display: block; font-size: 9.5px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: #6b7280; }
.mock-card strong { display: block; margin-top: 5px; font-size: 15px; font-weight: 600; letter-spacing: .02em; color: var(--ink); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.mock-card em { display: block; margin-top: 2px; font-style: normal; font-size: 10px; color: #6b7280; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.mock-chart { padding: 10px 10px 8px; border: 1px solid rgba(14, 26, 43, .1); border-radius: 8px; }
.mock-chart-head { display: flex; justify-content: space-between; align-items: baseline; gap: 8px; margin-bottom: 8px; }
.mock-chart-head small { font-size: 10px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: #6b7280; }
.mock-chart-head em { font-style: normal; font-size: 10px; color: var(--m); font-weight: 500; }
.bars { display: flex; align-items: flex-end; gap: 6px; height: 46px; }
.bars i { flex: 1; height: var(--h); border-radius: 3px 3px 0 0; background: var(--m); opacity: .85; transition: background-color .2s; }
.bars i:nth-child(1) { --h: 36%; } .bars i:nth-child(2) { --h: 52%; } .bars i:nth-child(3) { --h: 44%; } .bars i:nth-child(4) { --h: 62%; }
.bars i:nth-child(5) { --h: 57%; } .bars i:nth-child(6) { --h: 74%; } .bars i:nth-child(7) { --h: 68%; } .bars i:nth-child(8) { --h: 88%; opacity: 1; }
.mock-table { width: 100%; border-collapse: collapse; }
.mock-table th { padding: 4px 6px; border-bottom: 1px solid rgba(14, 26, 43, .12); font-size: 9.5px; font-weight: 600; letter-spacing: .06em; text-transform: uppercase; color: #6b7280; text-align: left; }
.mock-table td { padding: 6px; border-bottom: 1px solid rgba(14, 26, 43, .06); white-space: nowrap; }
.mock-table tr:last-child td { border-bottom: 0; }
.chip { display: inline-block; padding: 1px 7px; border-radius: 999px; font-size: 10px; font-weight: 600; }
.chip-m { background: var(--m-soft); color: var(--m); }
.chip-ok { background: #eef0f3; color: #3f4a5a; }
.chip-draft { border: 1px dashed #b8bfc9; color: #6b7280; }

@media (max-width: 560px) {
  .hero .cta-row .btn { flex: 1 1 100%; }
  .mock { grid-template-columns: 1fr; }
  .mock-side { flex-direction: row; flex-wrap: wrap; align-items: center; gap: 8px 10px; padding: 10px; border-right: 0; border-bottom: 1px solid rgba(14, 26, 43, .08); }
  .mock-brand { flex: 1 1 120px; margin: 0; padding: 0; min-height: 26px; }
  .mock-kontor { flex: 0 0 120px; margin: 0; padding: 0; border: 0; }
  .mock-kontor small { display: none; }
  .mock-menu { order: 3; width: 100%; grid-auto-flow: column; grid-auto-columns: 1fr; gap: 4px; }
  .mock-menu li { justify-content: center; padding: 7px 4px; }
  .mock-menu li span { display: none; }
  .mock-main { padding: 10px; }
  .mock-search span { display: none; }
  .mock-search { flex: 0 0 auto; width: 28px; padding: 0; justify-content: center; }
  .mock-btn { margin-left: auto; }
  .mock-card { padding: 9px 8px; }
  .mock-card strong { font-size: 12.5px; letter-spacing: 0; }
  .mock-card em { display: none; }
  .col-tarih { display: none; }
  .stack { --pb: 30px; padding-right: 20px; }
  .sheet-1 { transform: translate(10px, 15px); }
  .sheet-2 { transform: translate(20px, 30px); }
}

@media (max-width: 359px) {
  .mock-cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mock-card:nth-child(3) { grid-column: 1 / -1; }
}
@media (max-width: 1024px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-demo { max-width: 640px; }
}

/* ---------- Neden şimdi ---------- */
.cols-3 { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 3vw, 40px); }
.reason { padding-top: 22px; border-top: 1.5px solid var(--ink); }
.reason .num { display: block; font-family: var(--serif); font-size: 2.6rem; font-weight: 500; line-height: 1; letter-spacing: -.03em; color: var(--accent); font-variant-numeric: tabular-nums; }
.reason h3 { margin-top: 22px; font-family: var(--serif); font-size: 1.45rem; font-weight: 600; }
.reason p { margin-top: 10px; color: var(--muted); }
@media (max-width: 720px) { .cols-3 { grid-template-columns: 1fr; gap: 28px; } }

/* ---------- Model: katmanlar ---------- */
.layers { display: grid; grid-template-columns: repeat(12, minmax(0, 1fr)); margin-top: 8px; }
.layer { position: relative; padding: 30px 32px 64px; border-radius: 14px; }
.layer-1 { grid-column: 1 / span 8; z-index: 1; background: var(--ink-3); color: #fff; border: 1px solid rgba(255, 255, 255, .12); }
.layer-2 { grid-column: 3 / span 8; z-index: 2; margin-top: -32px; background: var(--paper); color: var(--ink); }
.layer-3 { grid-column: 5 / span 8; z-index: 3; margin-top: -32px; background: #fff; color: var(--ink); box-shadow: 0 34px 70px -34px rgba(0, 0, 0, .7); }
.layer .lbl { font-size: .74rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; opacity: .72; }
.layer h3 { margin-top: 12px; font-family: var(--serif); font-size: clamp(1.7rem, 2.6vw, 2.2rem); letter-spacing: -.02em; }
.layer p { margin-top: 10px; max-width: 48ch; }
.layer-1 p { color: var(--muted-ink); }
.layer-2 p, .layer-3 p { color: var(--muted); }
.outcomes { display: flex; flex-wrap: wrap; gap: 14px 32px; margin-top: 44px; list-style: none; }
.outcomes li { display: inline-flex; align-items: center; gap: 10px; font-weight: 500; }
.outcomes svg { width: 20px; height: 20px; color: var(--accent-ink); }
@media (max-width: 820px) {
  .layers { gap: 12px; }
  .layer { grid-column: 1 / -1; margin-top: 0; padding: 26px 24px 28px; }
  .layer-2 { margin-left: 12px; }
  .layer-3 { margin-left: 24px; }
}

/* ---------- Kimler için ---------- */
.personas { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; }
.persona { display: flex; flex-direction: column; gap: 14px; padding: 26px; background: var(--white); border: 1px solid var(--line); border-radius: var(--r); }
.persona .ico { display: grid; place-items: center; width: 46px; height: 46px; border-radius: 11px; background: var(--paper); border: 1px solid var(--line); color: var(--ink); }
.persona .ico svg { width: 22px; height: 22px; }
.persona h3 { font-family: var(--serif); font-size: 1.4rem; margin-top: 4px; }
.persona p { color: var(--muted); }
.persona ul { display: grid; gap: 8px; margin-top: auto; padding-top: 16px; border-top: 1px solid var(--line); list-style: none; font-size: .9rem; font-weight: 500; }
.persona li { display: flex; align-items: baseline; gap: 10px; }
.persona li::before { content: ""; flex: none; width: 14px; height: 1.5px; background: var(--accent); transform: translateY(-4px); }
.common { margin-top: 40px; font-family: var(--serif); font-size: clamp(1.25rem, 2vw, 1.6rem); letter-spacing: -.01em; }
.common span { color: var(--accent); }
@media (max-width: 1024px) { .personas { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .personas { grid-template-columns: 1fr; } }

/* ---------- Ürün: modüller ---------- */
.modules { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; list-style: none; }
.module { position: relative; display: flex; flex-direction: column; justify-content: space-between; gap: 18px; min-height: 136px; padding: 20px; background: var(--white); border: 1.5px solid var(--line); border-radius: var(--r); }
.module > svg { width: 26px; height: 26px; color: var(--ink); }
.module > span:not(.tag) { font-weight: 600; font-size: .98rem; line-height: 1.3; letter-spacing: -.01em; }
.module.hi { border-color: var(--accent); background: #fff; }
.module.hi > svg { color: var(--accent); }
.module .tag { position: absolute; top: 12px; right: 12px; }
@media (max-width: 1024px) { .modules { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
@media (max-width: 680px) {
  .modules { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; }
  .module { min-height: 120px; padding: 16px; gap: 14px; }
  .module > span:not(.tag) { font-size: .9rem; }
  .module .tag { position: static; align-self: flex-start; margin-bottom: -6px; }
}

.caps-block { margin-top: clamp(72px, 9vw, 112px); }
.caps { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 56px; margin: 0; }
.caps > div { display: grid; grid-template-columns: 14px minmax(0, 1fr); gap: 4px 14px; padding: 20px 0; border-top: 1px solid var(--line-strong); }
.caps > div::before { content: ""; grid-row: 1 / span 2; width: 8px; height: 8px; margin-top: 9px; background: var(--accent); border-radius: 2px; }
.caps dt { font-weight: 600; letter-spacing: -.01em; }
.caps dd { margin: 0; color: var(--muted); font-size: .95rem; }
@media (max-width: 760px) { .caps { grid-template-columns: 1fr; } }

/* ---------- Paketleme ---------- */
.packs { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.pack { display: flex; flex-direction: column; gap: 14px; padding: 26px; background: var(--white); border: 1.5px solid var(--line); border-radius: var(--r); }
.pack .tag { align-self: flex-start; }
.pack h3 { font-family: var(--serif); font-size: 1.55rem; letter-spacing: -.02em; }
.pack ul { display: grid; gap: 8px; margin-top: 2px; list-style: none; color: var(--muted); font-size: .95rem; }
.pack li { display: flex; gap: 10px; align-items: baseline; }
.pack li::before { content: ""; flex: none; width: 6px; height: 6px; border-radius: 50%; background: var(--line-strong); transform: translateY(-3px); }
.pack.hi { border-color: var(--accent); }
.pack.hi li::before { background: var(--accent); }
@media (max-width: 900px) { .packs { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .packs { grid-template-columns: 1fr; } }

/* ---------- E-ticaret akışı ---------- */
.flow { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; list-style: none; counter-reset: flow; }
.flow li { position: relative; padding: 22px; background: var(--white); border: 1px solid var(--line); border-radius: var(--r); }
.flow .n { display: block; font-family: var(--serif); font-size: 1.7rem; line-height: 1; color: var(--accent); font-weight: 500; }
.flow h3 { margin-top: 16px; font-size: 1.15rem; }
.flow p { margin-top: 6px; color: var(--muted); font-size: .95rem; }
.flow li + li::before { content: ""; position: absolute; left: -18px; top: 50%; width: 18px; height: 1.5px; background: var(--line-strong); }
.flow li + li::after { content: ""; position: absolute; left: -9px; top: calc(50% - 4px); width: 7px; height: 7px; border-top: 1.5px solid var(--line-strong); border-right: 1.5px solid var(--line-strong); transform: rotate(45deg); }
.notes { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 24px; margin-top: 40px; }
.note { padding-top: 18px; border-top: 2px solid var(--ink); }
.note b { display: block; font-weight: 600; }
.note p { margin-top: 6px; color: var(--muted); font-size: .95rem; }
@media (max-width: 900px) {
  .flow { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .flow li:nth-child(3)::before, .flow li:nth-child(3)::after { display: none; }
  .notes { grid-template-columns: 1fr; gap: 16px; }
}
@media (max-width: 560px) {
  .flow { grid-template-columns: 1fr; gap: 12px; }
  .flow li + li::before, .flow li + li::after { display: none; }
  .flow li { display: grid; grid-template-columns: 40px minmax(0, 1fr); gap: 0 12px; }
  .flow .n { grid-row: 1 / span 2; font-size: 1.5rem; }
  .flow h3 { margin-top: 0; }
}

/* ---------- Kontör döngüsü ---------- */
.kontor-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(32px, 5vw, 64px); align-items: center; }
.ring-grid { display: grid; grid-template-columns: minmax(0, 150px) minmax(220px, 320px) minmax(0, 150px); grid-template-rows: auto auto auto; justify-content: center; align-items: center; gap: 10px 12px; }
.ring { grid-column: 2; grid-row: 2; width: 100%; height: auto; }
.rl { font-size: .92rem; line-height: 1.35; }
.rl b { display: block; font-weight: 600; color: #fff; }
.rl small { display: block; margin-top: 3px; font-size: .84rem; color: var(--muted-ink); }
.rl-1 { grid-column: 2; grid-row: 1; align-self: end; text-align: center; }
.rl-2 { grid-column: 3; grid-row: 2; }
.rl-3 { grid-column: 2; grid-row: 3; align-self: start; text-align: center; }
.rl-4 { grid-column: 1; grid-row: 2; text-align: right; }
.ring .base { fill: none; stroke: rgba(255, 255, 255, .14); stroke-width: 2; }
.ring .flow-path { fill: none; stroke: var(--accent-ink); stroke-width: 3; stroke-linecap: round; stroke-dasharray: 3 13; animation: ring-flow 14s linear infinite; }
@keyframes ring-flow { to { stroke-dashoffset: -1600; } }
.ring .arrow path { fill: var(--accent-ink); }
.ring .node { fill: var(--ink-2); stroke: var(--accent-ink); stroke-width: 2; }
.ring .node-n { fill: #fff; font-family: var(--serif); font-size: 26px; font-weight: 600; text-anchor: middle; dominant-baseline: central; }
.ring .center-bg { fill: rgba(255, 255, 255, .04); stroke: rgba(255, 255, 255, .1); stroke-width: 1; }
.ring .center g { fill: none; stroke: var(--accent-ink); stroke-width: 1.5; stroke-linecap: round; stroke-linejoin: round; }
.ring .center-t { fill: #fff; font-family: var(--serif); font-style: italic; font-size: 24px; text-anchor: middle; }
.ring .center-s { fill: var(--muted-ink); font-family: var(--sans); font-size: 12.5px; text-anchor: middle; }
.k-steps { display: grid; gap: 20px; list-style: none; }
.k-steps li { display: grid; grid-template-columns: 40px minmax(0, 1fr); gap: 14px; align-items: start; }
.k-steps .n { display: grid; place-items: center; width: 38px; height: 38px; border: 1.5px solid var(--accent-ink); border-radius: 50%; color: var(--accent-ink); font-family: var(--serif); font-size: 1.15rem; font-weight: 600; }
.k-steps b { display: block; margin-top: 6px; font-weight: 600; font-size: 1.06rem; }
.k-steps p { margin-top: 3px; color: var(--muted-ink); }
.k-note { margin-top: 28px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .14); color: var(--muted-ink); font-size: .95rem; }
.k-statement { margin-top: clamp(48px, 7vw, 88px); max-width: 26ch; font-family: var(--serif); font-size: clamp(1.7rem, 3.4vw, 2.8rem); font-weight: 500; line-height: 1.14; letter-spacing: -.02em; text-wrap: balance; }
.k-statement em { font-style: italic; color: var(--accent-ink); }
@media (max-width: 1024px) {
  .kontor-grid { grid-template-columns: 1fr; }
  .ring-grid { grid-template-columns: minmax(0, 180px) minmax(220px, 340px) minmax(0, 180px); }
}
@media (max-width: 720px) {
  .ring-grid { grid-template-columns: minmax(0, 300px); grid-template-rows: auto; }
  .rl { display: none; }
  .ring { grid-column: 1; grid-row: 1; }
}
@media (prefers-reduced-motion: reduce) { .ring .flow-path { animation: none; } }

/* ---------- Kazanç modeli ---------- */
.income { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 18px; list-style: none; }
.income li { display: flex; flex-direction: column; gap: 12px; padding: 26px; background: var(--white); border: 1px solid var(--line); border-radius: var(--r); }
.income-top { display: flex; align-items: center; justify-content: space-between; gap: 10px; }
.income .n { font-family: var(--serif); font-size: 2rem; line-height: 1; font-weight: 500; letter-spacing: -.03em; color: var(--accent); font-variant-numeric: tabular-nums; }
.income h3 { font-family: var(--serif); font-size: 1.45rem; letter-spacing: -.02em; }
.income p { color: var(--muted); font-size: .95rem; }
@media (max-width: 1024px) { .income { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .income { grid-template-columns: 1fr; } }

/* ---------- Gelir döngüsü: zaman çizgisi ---------- */
.timeline { --tl-pad: clamp(72px, 12vw, 150px); position: relative; padding-top: var(--tl-pad); }
.tl-chart { position: absolute; top: 0; left: 0; right: 0; width: 100%; height: calc(var(--tl-pad) + 8px); pointer-events: none; }
.tl-area { fill: url(#tl-grad); }
.tl-line { fill: none; stroke: var(--accent); stroke-width: 2; }
.tl-steps { position: relative; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; padding-top: 0; border-top: 1.5px solid var(--ink); list-style: none; }
.tl-steps > li { position: relative; padding-top: 24px; }
.tl-steps > li::before { content: ""; position: absolute; top: -7px; left: 0; width: 12px; height: 12px; border-radius: 50%; background: var(--paper-2); border: 2px solid var(--ink); }
.tl-when { display: block; font-family: var(--serif); font-size: 1.7rem; font-weight: 500; letter-spacing: -.02em; line-height: 1; }
.tl-steps h3 { margin-top: 8px; font-size: 1.1rem; }
.tl-steps .tag { margin-top: 12px; }
.tl-steps ul { display: grid; gap: 6px; margin-top: 16px; list-style: none; color: var(--muted); font-size: .93rem; }
.tl-steps ul li { display: flex; gap: 10px; align-items: baseline; }
.tl-steps ul li::before { content: ""; flex: none; width: 5px; height: 5px; border-radius: 50%; background: var(--line-strong); transform: translateY(-3px); }
.tl-text { margin-top: 44px; max-width: 60ch; font-size: 1.1rem; }
@media (max-width: 900px) {
  .tl-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 32px 24px; }
}
@media (max-width: 560px) {
  .timeline { --tl-pad: 64px; }
  .tl-steps { grid-template-columns: 1fr; gap: 26px; padding-left: 22px; border-top: 0; border-left: 1.5px solid var(--ink); }
  .tl-steps > li { padding-top: 0; }
  .tl-steps > li::before { top: 6px; left: -29px; }
}

/* ---------- Satış akışı ---------- */
.sales-grid { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.steps-5 { list-style: none; }
.steps-5 li { display: grid; grid-template-columns: 56px minmax(0, 1fr); gap: 16px; padding: 20px 0; border-top: 1px solid var(--line-strong); }
.steps-5 li:last-child { border-bottom: 1px solid var(--line-strong); }
.steps-5 .n { font-family: var(--serif); font-size: 2.3rem; line-height: 1; font-weight: 500; letter-spacing: -.03em; color: var(--accent); }
.steps-5 h3 { font-size: 1.2rem; margin-top: 4px; }
.steps-5 p { margin-top: 4px; color: var(--muted); }
.objections { padding: 30px; background: var(--white); border: 1px solid var(--line); border-radius: 14px; }
.objections h3 { font-family: var(--serif); font-size: 1.55rem; letter-spacing: -.02em; }
.objections dl { display: grid; gap: 22px; margin: 22px 0 0; }
.objections dt { font-family: var(--serif); font-style: italic; font-size: 1.25rem; letter-spacing: -.01em; line-height: 1.3; }
.objections dd { margin: 8px 0 0; padding-left: 16px; border-left: 2px solid var(--accent); color: var(--muted); font-size: .98rem; }
@media (max-width: 900px) { .sales-grid { grid-template-columns: 1fr; } }

/* ---------- Dört adım ---------- */
.stepper { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; list-style: none; }
.stepper li { position: relative; padding-top: 68px; }
.stepper .n { position: absolute; top: 0; left: 0; display: grid; place-items: center; width: 46px; height: 46px; border-radius: 50%; background: var(--ink); color: #fff; font-family: var(--serif); font-size: 1.25rem; font-weight: 600; }
.stepper li::before { content: ""; position: absolute; top: 23px; left: 56px; right: -28px; height: 1.5px; background: var(--line-strong); }
.stepper li:last-child::before { display: none; }
.stepper h3 { font-family: var(--serif); font-size: 1.45rem; letter-spacing: -.02em; }
.stepper p { margin-top: 8px; color: var(--muted); }
#adimlar .cta-row { margin-top: clamp(40px, 5vw, 56px); }
@media (max-width: 900px) {
  .stepper { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .stepper li::before { display: none; }
}
@media (max-width: 560px) {
  .stepper { grid-template-columns: 1fr; gap: 22px; }
  .stepper li { display: grid; grid-template-columns: 46px minmax(0, 1fr); gap: 0 16px; padding-top: 0; }
  .stepper .n { position: static; grid-row: 1 / span 2; }
  .stepper p { grid-column: 2; }
}

/* ---------- Başvuru ---------- */
.form-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 72px); align-items: start; }
.form-intro .sec-head { margin-bottom: 28px; }
.contact { display: grid; gap: 10px; }
.contact-row { display: flex; align-items: flex-start; gap: 10px; font-size: .98rem; }
.contact-row svg { flex: none; width: 20px; height: 20px; margin-top: 3px; color: var(--accent); }
.contact-row a { color: var(--ink); font-weight: 600; text-decoration-color: var(--accent); text-underline-offset: 3px; }
.after { display: grid; gap: 10px; margin-top: 28px; padding-top: 24px; border-top: 1px solid var(--line-strong); list-style: none; }
.after li { display: flex; align-items: center; gap: 10px; font-size: .98rem; }
.after svg { flex: none; width: 20px; height: 20px; color: var(--accent); }

.form-card { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; padding: clamp(20px, 3vw, 36px); background: var(--white); border: 1px solid var(--line); border-radius: 16px; }
.form-card .full { grid-column: 1 / -1; }
.field { display: grid; gap: 6px; min-width: 0; }
.req { color: var(--accent); font-weight: 700; }
textarea.input { min-height: 120px; padding: 12px 14px; resize: vertical; line-height: 1.5; }
select.input { appearance: none; -webkit-appearance: none; padding-right: 42px; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%230e1a2b' stroke-width='1.75' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: right 14px center; cursor: pointer; }
.input:user-invalid { border-color: #b3261e; }
.check { display: flex; align-items: flex-start; gap: 12px; padding: 4px 0; font-size: .9rem; line-height: 1.5; color: var(--muted); cursor: pointer; }
.check input { flex: none; width: 20px; height: 20px; margin: 2px 0 0; accent-color: var(--accent); cursor: pointer; }
.form-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 12px 18px; }
.form-hint { font-size: .85rem; color: var(--muted); }
.form-status { display: grid; gap: 12px; padding: 18px; border: 1px solid var(--accent); border-radius: 10px; background: var(--accent-soft); }
.form-status .msg { font-weight: 500; }
.form-out { font-size: .9rem; min-height: 0; }
.form-status .btn { justify-self: start; }
.form-status .form-again { font-size: .9rem; color: var(--ink); text-decoration-color: var(--accent); text-underline-offset: 3px; }
@media (max-width: 1024px) { .form-grid { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .form-card { grid-template-columns: 1fr; gap: 16px; } }

/* ---------- Footer ---------- */
.site-foot { padding: clamp(48px, 6vw, 72px) 0 28px; }
.foot-grid { display: grid; grid-template-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr); gap: 36px; }
.foot-brand .mark { width: 36px; height: 29px; }
.foot-wordmark { width: auto; height: 22px; margin-top: 16px; }
.foot-brand p { margin-top: 14px; color: var(--muted-ink); font-size: .95rem; }
.foot-brand .foot-sub { margin-top: 6px; }
.foot-brand a, .foot-contact a { color: #fff; text-decoration-color: rgba(255, 255, 255, .35); text-underline-offset: 3px; overflow-wrap: anywhere; }
.foot-brand a:hover, .foot-contact a:hover { text-decoration-color: var(--accent-ink); }
.site-foot nav ul { display: grid; gap: 2px; list-style: none; }
.site-foot nav a { display: inline-flex; align-items: center; min-height: 44px; color: #fff; font-weight: 500; text-decoration: none; }
.site-foot nav a:hover { color: var(--accent-ink); }
.foot-label, .site-foot nav::before { display: block; margin-bottom: 8px; font-size: .74rem; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-ink); }
.site-foot nav::before { content: "Sayfa"; }
.foot-contact p { display: flex; align-items: center; min-height: 32px; }
.foot-contact .foot-label { min-height: 0; }
.foot-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; margin-top: 44px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .12); font-size: .85rem; color: var(--muted-ink); }
@media (max-width: 900px) { .foot-grid { grid-template-columns: 1fr 1fr; } .foot-brand { grid-column: 1 / -1; } }

/* ---------- Belirme ---------- */
.js .reveal { opacity: 0; transform: translateY(14px); transition: opacity .6s ease, transform .6s ease; }
.js .reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .btn, .mock-menu li, .mock-btn, .bars i, .mock-bar i { transition: none; }
}